Nectar is an Asian-inspired hard seltzer and one of the largest beverage brands on social media. In 18 months, they launched a podcast show that garnered 300 million+ organic views and debuted in over 1,600 retail locations including Whole Foods, Target, and BevMo.

Overview
Led UX/UI design of Nectarverse, a web3 dashboard to earn real-world prizes and digital collectibles.

Timeline
6 weeks (Apr 2023 - Jun 2023)

Role
UX/UI Design, Web Design

I was brought on as a contractor to build out the Nectarverse dashboard. Worked closely with the Nectar executive team, creative director, and PM to ensure a seamless, polished, and production-ready launch.

Project Brief
The Nectar marketing team thrives when pushing the boundaries of creative brand engagement — from podcasts, store meetups, and city tours, they embraced the web3 wave as an exciting new opportunity.

Nectar teamed up with NFT brand Azuki to drop The Spirit Pack, a limited-edition box featuring two new flavors and branded with Azuki IP. Nectarverse by Nectar is a web3 experience launched alongside the drop.

OVERVIEW OF DESIGN PROCESS

Please contact me at mingmingliu.9@gmail.com for full project details. 🏝

  • 1. Wireframes and lo-fi mocks

    Owned primary user flows (onboarding, prize claiming, purchase/checkout) and layouts.

  • 2. Hi-fi mocks and developer handoff

    Aligned visuals and copywriting with Nectar brand. Facilitated asset handoff from Nectar marketing team to developers.

  • 3. UI review

    Collaborated closely with Nectar executive team and art director to test across devices, inspect UI details, and ensure a seamless, polished, and production-ready launch.

FEATURED SCREENS

Nectarverse-Screen06.png
Nectarverse-Screen01.png
Nectarverse-Screen02.png
Nectarverse-Screen04.png
Nectarverse-Screen05.png
Nectarverse-Screen03.png
Nectarverse-Screen08.png
Nectarverse-Screen07.png

Want a full review of this Nectarverse project? 🏝