Chase the Rainbow is browser-based community game crafted by NFT brand Doodles and their beloved derivative brand Noodles.

Known for their cartoon visuals with rainbow landscapes and themes, the Doodles brand is known for their positive and playful vibe and sought to create a lighthearted game for their global fans.

Overview
Led web design of the game landing page, which includes a connect wallet functionality and a live game leaderboard.

Timeline
4 weeks (Jan 2022 - Feb 2022)

Role
Web Design

I was brought on as a contractor by the Noodles team to design the landing page for the launch of their web game. This was my first project in the web3 space and I was onboarded quickly to learn how to design for wallet login and NFT wrapping/unwrapping.

OVERVIEW OF DESIGN PROCESS

  • 1. Wireframes and lo-fi mocks

    Led design of page layout and outlined primary user flows for wallet connect and NFT wrapping.

  • 2. Iterations

    Pitched and iterated on visual directions for webpage.

  • 3. Hi-fi mocks and developer handoff

    Aligned visuals and copywriting with Doodles brand. Facilitated asset handoff from graphic designer to developers.

Questions? Need more details? I’d love to chat 👇