Founded in 2020, Butter is a video editor built for modern brands. Using simple, stylish, and catchy video templates, Butter was one of the first video editing apps designed for ads and UGC in the modern digital/creator era.

Overview
Collaborated with Butter founder to ideate animation templates. Ideated and delivered motion graphics for customers including Seed, Everlane, Goat, and more.

Timeline
4 weeks (Dec 2019 - Jan 2020)

Role
Motion Graphics

OVERVIEW OF DESIGN PROCESS

  • 1. Pitching and ideation

    Collaborated with founder to identify target users. Designed and pitched visuals accordingly.

  • 2. Iteration

    Honed in on key visual features that were ideal for video templates.

  • 3. Hi-fi mocks

    Delivered GIFs and MP4s of motion graphics ads for real-world clients. Visuals were used to raise seed funding and launch MVP.

Questions? Need more details? I’d love to chat 👇